The Baltimore Washington BMOA is a self-help organization, established for the purpose of working together for community involvement, operational improvement, and profitability for every African American McDonald’s franchise owner in our association.
History of the BMOA
The year was 1968. Considering the discomfort of the Civil Rights movement, the formidable assassination of Dr. Martin Luther King, Jr. and the fact that the nation was in the middle of the grueling Viet Nam War, the year was certainly one of social unrest. The need for an injection of hope and inspiration was at the forefront in the African-American community.
Sensitive to the needs of its consumer base, McDonald’s Corporation and its management team recognized that need and subsequently concurred that Black business leaders are better able to address issues and concerns in the community where they live and work. Consequently, on December 21, 1968, Herman Petty of Chicago, who is retired, opened his first restaurant in the inner city Chicago, becoming the first Black Owner/Operator of a McDonald’s franchise. It was not an easy task operating a McDonald’s restaurant in a so-called “hard-core” neighborhood and Petty is still a McDonald’s Owner/Operator today.
Roland Jones, the first African American Field Consultant with McDonald’s worked closely with Herman Petty in his store operations. By the end of 1969, there were twelve African American owned and operated McDonald’s restaurants, mostly located in the Midwest. Roland Jones continued to devote long hours and tireless effort in helping the Owner/Operators of the restaurants overcome the many obstacles they faced. To accomplish this task, a series of meetings with operators and store managers began to take place. This sharing of ideas, problems, and concerns eventually led to the formation of the National Black McDonald’s Operators Association in 1972.
Twelve operators together formally organized the National Black McDonald’s Operators Association in 1972,representing restaurants in Chicago, Milwaukee, St. Louis and Kansas City.
The tenacity and courage of these pioneers helped lay the foundation for what has become the most successful group of African American entrepreneurs in the US today.